Virginia Lewis

Telehealth marketing to reach rural populations

Telehealth might sound like a magic bullet solution for delivering healthcare to rural populations. But there are some barriers that make both the adoption of telehealth and delivery of care challenging when it comes to rural patients.

young women looking at smartphones in a traincar

How do you market telehealth to Generation Z?

The success of your telehealth program will hinge on how well you can attract younger patients. Though Millennials are often the age demographic marketers go after, Generation Z is a must-target to grow your telehealth program.