In the past 12 months, telehealth adoption has exploded by 3,000%, largely due to the global pandemic. Yet, as telehealth appointments have become commonplace, the question has now shifted to what the future of telehealth could entail. As millions of patients look for more affordable and convenient options to manage their health, telehealth providers are well positioned to redefine what we all think of healthcare.
With the emergence of artificial intelligence (AI) revolutionizing how we collect and analyze large amounts of data, a new wave of highly personalized telehealth services may be on the horizon. When it comes to pinpointing medical trends, especially in large patient data sets, AI driven algorithms have been found to be eerily precise.
In fact, recent research has shown that AI technology can be as accurate in identifying lung cancer in patients as highly-skilled radiologists. Which is why renowned researchers from Yale and Oxford believe that by 2053 all surgical work could be performed by AI-run robots and machines.
What are the key benefits of AI for telehealth providers?
Although this is a new realm for many medical providers, AI serves to offer a host of hard-to-ignore benefits that can catapult telehealth services to the next level.
Here are the top three to consider.
- Improving the patient marketing. Not only can AI technology spot trends and patterns in immensely large data sets, but they can help medical providers determine what new programs and services to offer to meet a growing need. For example, if it is found that patients who book appointments in the Fall and Winter are at a higher risk of developing heart disease, then telehealth providers can offer targeted services around heart check-ups and screenings for this specific subset of patients. Additionally, AI technology can help providers segment patients which enables them to create highly specific and personalized marketing campaigns that will resonate with certain target audiences.
- Better managing the patient journey. As your telehealth practice grows, it can be difficult to study and analyze all of the data from each patient visit. Advanced AI-driven systems can cluster patient behavior and identify demographic trends that can help providers better serve their patient communities. With more information regarding who is being served, telehealth providers can in turn better understand the level of care or additional services that may be needed for patients, based on certain demographics or segments.
- Decreased human error. AI-powered systems, especially in healthcare, are incredibly powerful tools that require virtually no human oversight. Their precision and accuracy rates are exponentially high and thus dramatically reduces human error in managing patient data. With a lower risk of medical error, the higher patient confidence will be, which can help to restore the crumbling patient-physician relationship. As more hospital systems and medical providers move to technology to assist with complex surgeries, the role of AI as a means to improve patient care and to safely expedite medical treatments is expected to increase.
If you haven’t considered how to integrate AI into your telehealth offering, then now is the time to do so. If you would benefit from having one-on-one support to explore how to implement AI-driven solutions in your practice, let’s connect and schedule a time to talk. I have a host of innovative and actionable strategies you can use now to leverage AI to take your telehealth programs to the next level.