No doubt, there are endless techniques and tactics in digital marketing, but when it comes to SEO, what truly matters for your telehealth business?
As it turns out, your site speed, security and site structure are just as important as targeting all of your relevant keywords with copy. Read on to learn more about the SEO best practices you need in place to market your telehealth services.
Why Is SEO Important in Telehealth Marketing?
In an emergent marketplace like telehealth and telemedicine, it’s critical for the growth of your brand that you do everything you can to show up for prospective patients who are searching for a solution like yours. Keyword relevance is just one SEO factor that matters when search engines rank your website.
Technical SEO Concerns: Your Site Security, Architecture & Speed
If your site isn’t already updated to HTTPS, that’s one thing to take care of right away. Many browsers like Google Chrome will display a disclaimer that your site may not be safe if you don’t already have your website set up for this protocol.
In addition to your site’s security, be aware that you need to set up your site using a logical architecture so that everything makes sense to the end user. Each page needs to logically ladder up to the main page through a clear hierarchical chain that both users and search engines can easily interpret.
Lastly, site speed has never been more important for SEO. Ensure that your site speed is up to par – you can check this using a free tool like GTMetrix or in Google Search Console. If your site is too slow, make sure your images and media are optimized to the smallest file sizes possible. A slow site can also be a server issue – make sure that your hosting account is set up so that you’re not sharing space with a bunch of other websites, which is usually the case in scenarios involving lower-cost hosting options.
Onpage SEO for Telehealth
Proper page hierarchy is one of the top things to keep in mind when you’re setting up your web pages. Your page should have one <h1> tag that expresses the main thought covered in the page – ideally containing your highest value keyword as well. Your main support points should be tagged <h2>. You can have as many of these as necessary. Subpoints should be tagged <h3> and tertiary points would, therefore, be labeled <h4> and so on.
In addition to composing pages using this type of hierarchical convention, you should make sure that you address UX and accessibility issues as well through adding alternative text and tags to your images for users who access content through screen readers.
Local SEO Concepts for Telehealth
If your telehealth offering is tied to a brick-and-mortar business, make use of Google My Business – this service acts as a “free” local website that serves to bolster your web presence and give users directions to your location and other pertinent details about your business. If you aren’t attached to a location but want to market to specific locations, you can consider building out local content on your website that presents your telehealth office through a localized lens that would be relevant for more geo-specific or “near me” searches.
If you’re looking for help with your SEO strategy or execution, send me a note and let’s chat about how we might be able to work together.