Not all consultants are created equal. These days, everyone seems to be billing themselves as a keynote speaker, coach or consultant. So when you’re looking to hire a telehealth marketing consultant, here are a few benchmarks that you can apply to your search for someone to help you take your business to the next level.
A great telehealth marketing consultant isn’t going to be someone who already has all the answers. The key here is that they be best-in-class listeners. Someone hired to consult on your business has to be willing to go to any length necessary to hear – really listen and hear – what is going on in your business. This is the basis for success.
In addition to being active listeners, great consultants don’t get paid to tell you what you want to hear. They’re working to help you see your blind spots and the spots in your company or marketing program that need to be strengthened or retooled. And that’s a good thing.
High Emotional Intelligence
Consultants operate with the same kind of discretion you’ve come to expect from doctor-patient confidentiality. Your consultant should be a trustworthy business partner and someone with whom you can build a strong foundation of trust. Whoever said, “It’s not personal, it’s business,” wasn’t cut out to be a great people person. Your consultant needs to be someone who understands the delicacy of people management in a way that doesn’t just look at the numbers. There are almost always invisible layers of personality that have a not-so-invisible impact on business performance.
Innovative Thinking in Telehealth
Your consultant will likely use a framework like McKinsey 7S, Porter’s Five Frames, the Balanced Scorecard method or one of many such devices. But what’s more important than a framework like the Theory of Constraints is your consultant’s ability to translate the mechanism into actionable steps you can take to solve for the issues that have you stuck so you can move forward and scale your growth predictably.
That said, one of the ways we’ve seen frameworks make a big impact on marketing performance is through the exploration and application of the Theory of Constraints. This framework considers vertical and lateral impacts to performance that a myriad of decisions can influence, and one of the most remarkable things about this framework is its ability to unearth unseen flaws in operations through these types of exercises.
It helps to ensure that the “good” doesn’t become the enemy of the “best.” And that’s huge when considering the impact that even a small conversion rate lift could have for your bottom line.
Subject Matter Expertise in Telehealth
More important than the need for critical thinking and soft skills your telehealth marketing consultant should also understand the world of marketing and telehealth. Do they have a sense of the telemedicine business landscape? Do they know the key players? Do they have a proven track record of partnering with companies to improve their marketing programs in a meaningful way? Are they well versed in regulatory and compliance as it relates to medical marketing? Be sure to perform your due diligence before selecting your marketing partner.
If you’re looking for a marketing consultant for your telehealth company, send me a note and let’s talk about whether there’s a fit and if we should speak further about your marketing program.